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Loved all of these points, Jo. The one that struck me most, mainly because of where I am at with a work copy project, is "say it faster" - whilst keeping clarity, get to the ruddy point. I miss the flowery sentences, but there can be beauty in minimalist approaches.

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Totally. And there's definitely a time for just splurging it all out (maximalist style) - I think that's part of the process too. But scriptwriting in particular has been so useful in paring things back again.

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